How to communicate complex medical technology on LinkedIn
– in a way that’s not only easy to understand, but actually enjoyable?
With the video series Fast facts on MRI, Siemens Healthineers has nailed exactly that: educational content, charmingly packaged, for a B2B audience that expects more than just whitepapers and buzzwords.
Explore the full project in our case study.
To complement the production, an interview with Euan Stokes, Marketing Manager and Brand Influencer at Siemens Healthineers offers additional insights.
In a conversation with Viktoria Münch, Digital Storyteller at DYADIC, they explore the challenges of B2B communication. Viktoria contributes her expertise in digital storytelling and guides us through the interview with insightful questions and a strong sense for relevant content.
Together, they discuss how to make bold content decisions, build personal visibility on LinkedIn, and how companies can create relevance in saturated markets through authentic communication.
Personal, Pointed, Professional: The LinkedIn campaign with Euan Stokes
In short and charming clips, medical professionals and interested audiences learn about the benefits of modern hardware and software upgrades in MRI technology – engaging, easy to understand, and presented in an authentic, “homemade” style.
But how does a format like this come to life? What’s the thinking behind it? And how do you add personality to the communications of a global medical technology leader?
Firsthand Insights
In this English-language interview, Euan Stokes shares fascinating insights into the project, his personal LinkedIn strategy, and discusses why authenticity matters in the digital space.
What to expect in the video
In just eight minutes, Viki (DYADIC) and Euan (Siemens Healthineers) talk about:
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Why LinkedIn is essential for B2B communication today
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How the Fast facts on MRI series came to life, from concept to launch
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Key takeaways on tone, format, and reach
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How to combine professional visibility with expert content on LinkedIn
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Euan’s recommendations for companies and individuals navigating social media
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More InformationDiscover more content and deeper insights into the production – our case study reveals the background and details behind this innovative communication – showing how it was created and the strategies behind it. Read it now!
Author
Johanna Abendschein
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