Siemens Healthineers COMPRESSED SENSING INTRODUCING A WORLD FIRST IN MRI

Branding/Campaigning/Motion

COMPRESSED SENSING

STARTING POINT

With Compressed Sensing, Siemens Healthineers has developed a technology that drastically reduces MRI examination times. The first clinical application is CS Cardiac Cine, which for the first time allows operators to perform cardiac examinations faster  without compromising image quality. We were asked to stage this world first with a “wow” for the internal and external launches.

SOLUTION

The concept of “connecting the dots” is a perfect visual metaphor for the process, which uses fewer pixels to make images of the moving heart. In English, “connecting the dots”  also means “getting to the bottom of something.” And it was precisely this pioneering spirit of research that Compressed Sensing needed to claim. In addition to a strong, dynamic key visual and a concise claim, a number of measures were created for the product launch at the RSNA, the world’s most important radiology trade show. Among other things, visitors to the booth were able to haptically explore Compressed Sensing.

RESULT

After a preparation time of just six weeks, we managed to introduce the new Compressed Sensing MRI technology at RSNA 2016 with the desired “wow” effect.

RELEVANT CASES

Magnetom.Free Max

Siemens Healthineers

Teaching Trams to drive

Siemens AG