Druckluft Koenitzer
BRAND RELAUNCH
DYNAMICS AND POWER VIVIDLY STAGED
Branding/Strategy
DYANAMIC AND STRENGTH
STARTING POINT
Druckluft Koenitzer has been specializing in compressors, pneumatic parts, and plant design for over 50 years. Next to electricity, compressed air is the most important type of industry drive. Until now, the Koenitzer brand was traditionally technical and rather inconspicuous. And this didn’t match the dynamism and power of the product, nor the spirit of the company. It was time to revitalize the brand from the ground up with a brand relaunch.
SOLUTION
Compressed air is difficult to present, – but the company’s passion for compressed air was. In addition to the promise “Compressed air. Unlimited.”, we created expressive visuals that powerfully combine technology and excitement .
RESULT
The presentation of the brand convinces with a surprisingly bold and dynamic appearance. It expresses “Compressed air. Unlimited.” with self-confidence. Along with the professional interactions, we and our partners at Druckluft Koenitzer greatly enjoyed the creative production.
RELEVANT CASES
