Siemens AG
MINDSPHERE WORLD
CORPORATE IDENTITY IN 13 DAYS
Branding/Strategy
MINDSPHERE WORLD
STARTING POINT
Siemens MindSphere is the open, cloud-based operating system for the Internet of Things (IoT), and it’s the foundation for many successful applications and smart industrial solutions. Industry worldwide has recognized this and confirmed it by founding a user organization. Regardless of the corporate identities of its 19 founding members, this organization needs a strong, concise branding. And it needs to have it in the shortest possible time.
SOLUTION
Unusual and different than expected: The new corporate identity created for the user organization relies on strong, warm colors with a high signal effect. The colors are far removed from the petrol of Siemens MindSphere itself, and it’s deliberately distinguished from the CIs of the founding members. The focus of the imagery isn’t just on machines and data, it’s also on the people who work with MindSphere and benefit from it. The clear and impressively simple CI of MindSphere World was preceded by many loud variants.
RESULT
In 13 days, working in creative sprints in close collaboration with the customer, a powerful and distinctive corporate identity was created, and it was ready in time for the globally acclaimed press conference and the launch of the user organization, which had already been implemented in stages.
DYADIC has done an 'insane' job in the past few weeks, at very high quality and despite the very tight time window. Without their outstanding commitment, reliability and professionalism, this wouldn’t have been feasible."
RELEVANT CASES
