HOW DO YOU DRESS UP A CABLE FOR TOURING THE ENTIRE EUROPEAN CONTINENT?
Siemens has been touring Europe with its PROFINET Truck for years. On board there are actual devices, display boards, and interactive presentations. Country Regions can use it to tangibly demonstrate the advantages and functions of the Industrial Ethernet standard to customers. Due to ongoing development and new focus topics, the on-board equipment and tour communications assets needed to be updated.
DYADIC gave the PROFINET truck a makeover. The design of the body is based on a fresh PROFINET key visual. DYADIC also redesigned the roadshow key visual. Inside the truck, information boards and banners present the topics of digitalization and networking. A website we created offers a preview of the roadshow. In addition, an attractive event set was designed for the Country Regions, including posters, invitations, and much more.
The PROFINET truck has successfully begun touring with its new equipment. It’s an attractive eye-catcher at local truck stops and en route from place to place and from one country to the other: 27 in total.