ADESTIS
BRAND EVOLUTION
PASSION AS A SERVICE
PASSION AS A SERVICE
STARTING POINT
Cloud service combined with all the dedication of the people who work for it? Sounds a lot like ADESTIS. The cloud solution provider from Nuremberg guarantees its customers a secure and independent way to digitalize their business processes and move to the cloud. This passion for excellent service and performance had to be translated into an emotional corporate design – including a new website, a completely revised visual world and a holistically designed business stationery.
SOLUTION
The new claim “Passion as a Service” forms the basis for the new positioning of ADESTIS. The entire new corporate design focuses on the faces and people who ensure the impressive quality of service and performance for their customers on a daily basis. “Passion as a Service” as a message is visually supported by the authentic visual language and the portraits of the employees.
RESULT
The result is a holistic brand identity that not only reflects the core values of ADESTIS in its design, but also gives the complex products a face. The professionally executed shoot resulted in a matching stock of images that shows the real ADESTIS world and creates trust – from the data center premises to the portraits of the employees. In addition to a clear and modern website, ADESTIS is now defined by a contemporary, emotional visual impression.
DYADIC has managed to work out the core of our brand identity. The new CD expresses exactly what we stand for with the tonality, the new claim and the new imagery!”
