City of Fürth
IMAGE CAMPAIGN SIMPLY BEING FÜRTH
A CITY SHOWS WHAT MAKES IT TICK
Branding/Campaigning/Social Media/Storytelling
SIMPLY BEING FÜRTH
STARTING POINT
“The most beautiful thing about Fürth is the subway to Nuremberg.” The fact that this phrase has already become a catch-phrase in the region illustrates what the city lacks: Fürth gets little attention in the city threesome of Nuremberg, Fürth, and Erlangen. Our mission was to change that.
SOLUTION
With our idea “Simply be Fürth” for the image campaign, we were able to win the Europe-wide tender from the city of Fürth. The approach is very simple: According to surveys, 90 percent of Fürth residents like or very much like living there. In interviews with them, we made it possible to experience what makes this city worthwhile. Citizens were able to participate in the campaign via Instagram, and this acted as a multiplier.
At the same time, we were able to attract national attention by placing ads on portals like Cicero and the Süddeutsche Zeitung.
RESULT
Success: In the first weeks of the campaign launch, there were 3,100 visitors to the website and strong media interest. The Instagram channel had 200 followers in the first 48 hours and has been growing continuously ever since the launch.
