Siemens Healthineers
ANGIOGRAPHY SYSTEM
EXCITING PRODUCT LAUNCH FOR SIEMENS HEALTHINEERS
Campaigning/Motion/Storytelling
EXCITING PRODUCT LAUNCH
STARTING POINT
Angiography is an imaging technique that makes blood vessels visible for diagnosis and therapy. The new Artis one angiography system from our customer Siemens Healthineers is used, for example, in cardiology in interventions like placing stents.
What’s special about Artis one is that it’s strongly oriented toward the needs of physicians, while at the same time answering the concerns of hospital administrations. For example, the device takes up very little space and offers unrestricted patient access. Artis one also convinces with premium applications and a powerful X-ray tube.
SOLUTION
Artis one is modern medical technology at its best – and it’s marketing should be of the same caliber. So DYADIC developed a huge fireworks of B2B measures for the product launch.
The comprehensive concept included the name “Artis one,” the claim “Designed around you,” comprehensive messaging, a product video, brochures, a variety of sales measures including a sales app, various giveaways for trade shows – and even an interactive Christmas card.
RESULT
How does a doctor feel after a strenuous day in the clinic? How can modern medical technology help her better manage her daily challenges? With the message “Designed around you,” our product film generated a great response, from the web to trade shows.
