Siemens Healthineers
INFOTAINMENT
FOR MR UPGRADES
Fast facts on MRI
STARTING POINT
Siemens Healthineers offers a range of options and upgrades for its MRI scanners that make MRI scans easier for Medical Technologists in Radiology (MTRs) and patients. In collaboration with DYADIC, a format was developed that communicates the benefits of the various hardware and software options without losing the attention of the viewer.
SOLUTION
As part of a series of posts aptly titled “Fast facts on MRI”, 8 short videos were produced for LinkedIn. The charming, homemade-style clips give users an overview of the many ways to make MRI scans easier. Fast cuts, humorous snippets, and a hand-held camera perspective present the educational content in a light-hearted way.
RESULT
The overwhelmingly positive feedback in numerous comments and the enthusiastic sharing of the posts confirmed that knowledge transfer doesn’t necessarily exclude entertainment.
How do B2B brands manage to become visible on LinkedIn – and stay relevant at the same time?
In this interview, Euan Stokes, Marketing Manager and Brand Influencer at Siemens Healthineers, talks about effective communication on LinkedIn, having the courage to show personality and breaking with old patterns.
He shares concrete practical experience, gives tips for building a strong presence – and shows how creative approaches can reach the target group without appearing arbitrary.
Learn more about how LinkedIn really works, you can find the full interview on our blog.
