Siemens AG
MAKE THE SHIFT FROM PRODUCT TO SOLUTION:
THE SIEMENS BT SALES STORY
3D/VR/Events
BUILDING TECHNOLOGIES
STARTING POINT
Siemens Building Technologies Germany offers unique expertise in all building technology systems – from fire protection and security technology to lighting, building automation, and much more.
The innovative technology company is distinguished by its extensive experience and intelligent solutions across the systems – all with the goal of creating perfect places.
SOLUTION
Because Sales is traditionally more specialized in individual products and systems, a new question arose: How can you create a mind-shift among Sales experts away from the individual product and toward an overall solution? How can you help them convincingly illustrate how the systems work together in customer discussions and demonstrate the added value for building operators and users?
RESULT
The “BT Sales story” shows complete cross-system solutions for a variety of applications: from a single room to entire building complexes to a widespread campus and a critical infrastructure.
All of it was implemented using a number of mini-stories. A futuristic and abstract 3D paper world was created to visually implement the design. The rendered setting can be playfully folded.
