Siemens AG
FLIP YOUR VIEW
NEW PERSPECTIVES FOR THE PROCESS INDUSTRY
FLIP YOUR VIEW CAMPAIGN
STARTING POINT
Process industries from chemicals to mining are facing major transformation tasks – including more sustainable production. Measurement technology in conjunction with digitalization can make a valuable contribution here. Siemens Digital Industries has focused on this customer need and bundled various specialized products into customer-oriented complete solutions. How can you create awareness for the new, holistic offering with a unique campaign – and communicate the purpose behind it?
SOLUTION
Achieving a more sustainable process industry through holistic, digital-driven solutions – the concept makes sense. The campaign gets to the heart of what this requires: above all, a change in perspective. In short films and high-reach social media snippets, motifs are turned “upside down” in spectacular perspectives. No viewer will be able to resist the attraction of engaging with the new perspective – flanked by the promise #makessense, which stands for the sensible combination of economy and sustainability. The look and claim are also carried through to the newly developed website. It is designed as a content hub and is regularly enriched with fresh use cases.
RESULT
The result was a wide-reaching campaign that was accepted and shared, not least by the employees of Siemens Digital Industries: The desired concept of corporate influencing was a complete success. Giving impetus through a change of perspective, fueling engagement, explaining a renewed portfolio and creating purpose at the same time – all that #makessense, right?
"With its great 'Flip your view' mechanics, the campaign has also changed our perspective. The hashtag #makessense has become a department catchphrase. There is really no shorter way to describe our purpose, because we are all passionate about an innovative and sustainable process industry."
