Siemens AG
Communication
for standardization
SIEMENS POSITIONS ITSELF AS A DRIVER OF STANDARDISATION
STARTING POINT
With its Digital Industries (DI) division, Siemens is one of the world’s leading solution providers in the field of Industry 4.0. Standardization offers huge opportunities for plant operators and machine builders.. However, many people are not (yet) aware of this.
It’s clear thatthis has to change.. The aimwas to find a communicationstrategythat would arouse curiosity andexplain the advantages and solutions.
SOLUTION
When it came to choosing an agency partner, DYADIC was the obvious choice – not least because of its many years of expertise in industrial automation and digitalization.
In close consultation with the client, we developed a set of campaign ideas, each telling a clearly distinguishable story. The decision was made in favor of the message “Simplify complexity” – underscored by a visual world in which it becomes intuitively clear that a confusing variety of standards converge to form a clear objective, thereby reducing complexity and simplifying automation.
RESULT
When you boil down all the advantages to their core, one thing remains: standardization makes complex automation easier.
Whether at trade fairs,, social media, or in presentations,: thekey visual and message were playedplayedacross all channels.. For greater attention and high recognition. This was also the aim of the teaser film. Theline game in the key visual also offers a high recognition even without the photo.. For example as an eye-catchinganimated screensaver at the trade fair: Here, it attracted visitors to our interactive standardization quiz. Or as a particularlystrong eye-catcher for a series of socialmedia posts.
OPINION LEADERSHIP AT SIEMENS
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More InformationClear, precise, appealing – with DYADIC, we have achieved a perfect landing in terms of both content and visuals. This campaign is a real eye-catcher and stands out from other topics.
RELEVANT CASES
