Stabilus
STABILUS BRINGS MOVEMENT TO LIFE
ACROSS MULTIPLE CHANNELS
PRODUKTLAUCHN: INDUSTRIAL POWERISE
STARTING POINT
We all encounter gas springs, dampers, and other motion control solutions from Stabilus every day. They ensure that moving parts in furniture, cars or massage tables, for example, can be opened, closed, raised, and lowered safely and comfortably.
The company is expanding its leading global role through continuous innovation. The latest example: Industrial Powerise. A launch campaign was needed to promote this new electromechanical drive system in a variety of industries – even beyond the traditional customer base of Stabilus.
SOLUTION
After the successful pitch for the relaunch of the Stabilus Group website, DYADIC was also partner of choice for the launch campaign for Industrial Powerise. With means and measures ranging from social media to a comprehensive campaign landing page to product literature, a lot of attention was achieved in the market. A key success factor was the needs analysis and the targeted addressing of the three target group segments of product design, construction, and purchasing.
RESULT
In addition to a strategic foundation – including a messaging house structured by target group segments – our focus was on the product experience. Working closely with the customer’s experts, we created high-quality 3D animations that bring the new drive system and all its features to life. A first glance at the landing page gives an impression. With a packed content package, FAQs, and more, the Stabilus sales team was also well equipped for marketing.
A technical product for tech-savvy target groups: With DYADIC, we have succeeded in presenting our currently most important innovation for the industrial market in a high-quality manner and in making the customer benefits tangible.”
