homeway
SIX WEBSITES IN ONE
WEBSITE RELAUNCH
SIX WEBSITES IN ONE
STARTING POINT
Multimedia home network cabling for everyone! Industry leader homeway develops a wealth of aesthetic, functional and sustainable solutions for the home of today and tomorrow. The target groups are as diverse as the portfolio is broad. This made it all the more important to have a concept in which each target group could quickly find the keywords and information relevant to them.
SOLUTION
Private owner, construction company, electrician? On the new start page, users immediately decide where they are “at home”. Personalized content is displayed accordingly to maximize user experience and satisfaction. The look and feel also intuitively signals a sense of belonging to the target group – from the embedding in a homely ambience for the builder to the functional world of the installer, who needs quick and practical solutions in everyday life. Clearly organized content, from product information to practical installation aids, allows visitors to find what they are looking for quickly – and at the same time gives them room for discovery.
RESULT
Clean, aesthetic, user-centered and with many “call-to-actions” for inquiries and further information: The website is completely geared towards generating high conversion rates, from interest to actual contact. Trust in the homeway brand grows implicitly thanks to the clear orientation, compact information and clear graphic explanations. A customer-centered information hub has been created that always adapts the messaging to its target group.
