Data protection

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as “online offer”).
We also explain how we handle your data when you apply to us as an employee and how we handle your personal data when you and DYADIC GmbH initiate a customer/supplier relationship.
IWith regard to the terms used, such as “personal data” or their “processing”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Person responsible
Name/Fa.: Kai Sievers, DYADIC GmbH
Street No.: Kurgartenstr. 37
Zip code, City, Country: 90762 Fürth, Germany
Commercial register no.: 9705
Managing directors: Bernhard Pluskwik, Kai Sievers
Telephone number: +49 911 393605-0
E-mail address: info@dyadic-agency.com

Data Protection Officer
Name: Matthias Prötzsch
Street No.: Kurgartenstr. 37
Zip code, City, Country: 90762 Fürth, Germany
Telephone number: +49 911 393605-0
E-Mail adress: datenschutz@dyadic-agency.com

Types of data processed

Contact data (e.g., e-mail, telephone numbers).
Usage data (e.g., websites visited, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).

Processing of special categories of data (Art. 9 para. 1 GDPR):

No special categories of data are processed.

Categories of data subjects affected by the processing

Customers / interested parties / suppliers
Visitors and users of the online offer

In the following, we also refer to the data subjects collectively as “users”.

Purpose of the processing

Provision of the online offer, its contents and functions
Provision of contractual services, service and customer care
Responding to contact requests and communicating with users
Marketing, advertising and market research

Status: 21.09.2020

1. Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following applies the legal basis for obtaining consent is Art. 6 para. 1 lit. . a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as responding to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
2. Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

3. Security measures

We take appropriate technical and organizational measures in accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk; the measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and the response to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
The security measures include, in particular, the encrypted transmission of data between your browser and our server.

4. Cooperation with processors and third parties

If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

5. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

6. Rights of the data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with Art. 18 GDPR.
You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request its transfer to other controllers.
You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

7. Right of revocation

You have the right to withdraw your consent in accordance with Art. 7 (3) GDPR with effect for the future.

8. Right to object

You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.

9. Cookies and right to object to direct advertising

We use temporary and permanent cookies, i.e. small files that are stored on users’ devices (for an explanation of the term and function, see the last section of this privacy policy). Some of the cookies are used for security purposes or are necessary for the operation of our online services (e.g. to display the website) or to save the user’s decision when confirming the cookie banner. In addition, we or our technology partners use cookies to measure reach and for marketing purposes, about which users are informed in the course of the privacy policy.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this website.

10. Deletion of data

The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. – This applies, for example, to data that must be stored for commercial or tax law reasons.
According to legal requirements, data is stored for 6 years in accordance with Section 257 (1) HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

11. Collection of access data and log files on our website

We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. . Data whose further storage is required for evidence purposes is excluded from deletion until the respective incident has been finally clarified.

12. Registration for the workshop offer via our website

We process inventory data (e.g. names and addresses as well as contact data of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations in the context of workshops in accordance with Art. 6 para 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
Registration details for a workshop

When registering for a workshop, the following user details are collected, processed and used:

First name and surname (mandatory field)
Company / department
Street (mandatory field)
Zip code and city (mandatory field)
E-mail address (mandatory field)
Company name
Contact person
Company street
Zip code and city of company
E-mail address of the contact person

The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); information in the customer account remains until its deletion.

13. Registration for the Value Program via our website

We process inventory data (e.g. names and addresses as well as contact data of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations in the context of workshops in accordance with Art. 6 para 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
Information on registration for the Value Program

When registering for a value program, the following user data is collected, processed and used:

First name and surname (mandatory field)
E-mail address (mandatory field)
Company (mandatory field)
Position (mandatory field)
Street / house number
City / town
POSTAL CODE
Telephone number

14. Subscription to our newsletter

The following information is to inform you about the contents of our newsletter, as well as the registration, delivery and statistical evaluation procedures, and your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Newsletter content: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as “newsletters”) only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described in the context of registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our blog posts, the latest trends in B2B and news from our company.
Double opt-in and logging: Registration for our newsletter is done using a so-called double opt-in procedure. This means that after registering, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. Newsletter subscriptions are logged in order to be able to verify that the subscription process meets legal requirements. This includes storing the login and confirmation times, as well as the IP address. Likewise, changes to your data stored with the distribution service provider are logged.
Distribution service provider: The newsletter is distributed by HubSpot, Inc., 25 First Street, Cambridge, MA 02141 USA, hereinafter referred to as the “distribution service provider”. You can view the data protection provisions of the distribution service provider here: https://legal.hubspot.com/de/privacy-policy.
Furthermore, the shipping service provider can use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for technical optimization of shipping and presentation of the newsletter or for statistical purposes, to determine which countries the recipients come from. However, the service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.
Subscription data: To subscribe to the newsletter, you only need to provide your e-mail address. Optionally, you can provide us with information about your interests and the industry in which you work when you subscribe to the newsletter. We request this information in order to make the newsletter as interesting and relevant to you as possible. We request the following fields on a voluntary basis: Title Mr/Mrs/Ms, First name, Last name, Company name, I work as…, My industry (industry selection), I am interested in (topic selection).
Success measurement – The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from the mailing service provider’s server when the newsletter is opened. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected. This information is used for technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor the e-mail service provider’s intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The newsletter is sent and performance measured on the basis of the consent of the recipients in accordance with Article 6 1 lit. (a), Article 7 GDPR in conjunction with Section 7 2) (3) UWG (German Unfair Competition Act) or on the basis of the statutory permission in accordance with Section 7 (3) UWG.
The registration process is recorded on the basis of our legitimate interests in accordance with Art. 6 1 lit. point f GDPR and serves as proof of consent to receive the newsletter.
Termination/revocation – newsletter recipients can terminate the receipt of our newsletter at any time, i.e. revoke their consent. You will find a link to terminate the newsletter at the end of each newsletter. At the same time, your consent to the performance measurement will expire. Unfortunately, it is not possible to revoke the performance measurement separately; in this case, the entire newsletter subscription must be canceled. When you unsubscribe from the newsletter, your personal data will be deleted, unless its retention is legally required or justified, in which case its processing will be limited to these exceptional purposes only. In particular, we may store the e-mail addresses that have been unsubscribed for up to three years on the basis of our legitimate interests before we delete them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that at the same time the former existence of a consent is confirmed.

15. Cookies & each measurement

Cookies are information that is transferred from our web server or third-party web servers to the user’s web browser and stored there for later retrieval. Cookies may be small files or other types of information storage.
We use “session cookies”, which are only stored on our online presence for the duration of your current visit (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online services and log out or close the browser, for example.
This data protection declaration informs users about the use of cookies in the context of pseudonymous reach measurement.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
You can opt out of the use of cookies for reach measurement and advertising purposes via the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

16. Google Analytics

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Google Analytics, a web analysis service of Google Ireland Limited (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transferred to a Google server in the USA and stored there.
– Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within this online services and to provide us with further services associated with the use of this online services and the internet. Pseudonymous user profiles may be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the user’s IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address provided by the user’s browser will not be merged with other Google data. – Users can prevent the storage of cookies by selecting the appropriate settings on their browser software; users can also prevent the collection of data generated by cookies and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Further information about data use by Google, settings and objection options can be found on the Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps”), https://policies.google.com/technologies/ads (“Data use for advertising”), https://adssettings.google.com/authenticated (“Manage information Google uses to show you advertising”).
Otherwise, the personal data will be anonymized or deleted after a period of 50 months.

17. Google-Re/Marketing-Services

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use the marketing and remarketing services (“Google Marketing Services” for short) of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google Marketing Services allow us to better target ads for and on our website so that we only show users ads that potentially match their interests. For example, if a user is shown ads for products that he has shown an interest in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies may also be used instead of cookies). The cookies may be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, visit duration and other information about the use of the online offer. The user’s IP address is also recorded. In the context of Google Analytics, we would like to point out that the IP address is shortened within member states of the European Union or in other states that are party to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address will not be merged with data of the user within other Google offers. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, they may be shown customized ads based on their interests.
User data is processed pseudonymously as part of Google Marketing Services. This means that Google does not store and process, for example, the name or email address of the user, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the United States.
The Google marketing services we use include, among other things, the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
We may also use the “Google Optimizer” service. Google Optimizer allows us to track the effects of various changes to a website (e.g. changes to input fields, design, etc.) as part of so-called “A/B testing”. Cookiesare stored on users’ devices for these test purposes.ür diese Testzwecke werden Cookies auf den Geräten der Nutzer abgelegt. Only pseudonymous user data is processed.
Furthermore, we may use “Google Tag Manager” to integrate and manage Google Analytics and marketing services on our website.
For more information about Google’s data usage for marketing purposes, please visit the overview page: https://policies.google.com/technologies/ads, Google’s privacy policy is available at https://policies.google.com/privacy
If you wish to object to interest-based advertising by Google Marketing Services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated.

18. Integration of third-party services and content

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the presentation of this content. We endeavor to use only content from providers who use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visit times and other information about the use of our online services.

The following presentation provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, as already mentioned here, options for objection (so-called opt-out):

Maps from the “Google Maps” service provided by the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
Videos from the “YouTube” platform of the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
Functions of the Instagram service are integrated into our online offering. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Instagram. Privacy Policy: http://instagram.com/about/legal/privacy/.
We use social plugins from the social network Pinterest, which is operated by Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you access a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits protocol data to the Pinterest server in the USA. This protocol data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of your browser, the date and time of your request, how you use Pinterest and cookies. Privacy Policy: https://about.pinterest.com/de/privacy-policy.
External code of the JavaScript framework “jQuery”, provided by the third-party provider jQuery Foundation, https://jquery.org.

19. Handling customer/prospect data

When contacting us (via contact form, e-mail, in person or by phone), the user’s details are processed in accordance with Art. 6 1 lit. b) GDPR for the purpose of processing the contact request.
Data from customers/prospects are collected and stored when a request for an offer is made, at the latest when a project/order is started.
User information can be stored in our customer relationship management system (“CRM system”) easyJOB.
We use the CRM system “easyJOB” from the provider Because Software AG, Untere Bahnhofstr. 38a, 82110 Germering, based on our legitimate interests (efficient and fast processing of user requests). For this purpose, we have concluded a contract with Because Software AG that includes so-called standard contractual clauses, in which Because Software AG undertakes to process user data only in accordance with our instructions and to comply with EU data protection standards.
We delete the requests and customer data if they are no longer required. We review the necessity every two years; we store requests from customers who have a customer account permanently and refer to the information on the customer account for deletion. In the case of legal archiving obligations, deletion takes place after their expiration (end of commercial law (6 years) and tax law (10 years) retention obligation).

20. Handling of applicant data

When applying to DYADIC (via contact form, e-mail, in person, by telephone or by post), the applicant’s application documents are processed in accordance with Art. 88 DSGVO, data processing in the context of employment.
The applicant’s details are stored on a secure drive and only made accessible to a group of relevant decision-makers
We will delete your application if it is no longer required, but no later than after six months if no employment relationship has been established.

End of data protection declaration.

As of: January 14, 2021