At this year’s “MODERN TIMES” live event, the spotlight was on artificial intelligence – and its rapid development and increasing importance for future-oriented B2B communication.
All the talks revolved around the topic “Creativity reimagined: the fusion of artificial intelligence and traditional craftsmanship” – and were very well received by the audience. The presentations showed how the strategic use of AI enables us to work more efficiently, address the market in a more targeted way and strengthen our customers’ market position. And that AI is more than just a tool for increasing efficiency: it is the central lever for personalized and unique B2B communication.
Our lectures
Our speakers offered the attentive guests exciting and inspiring insights into the future of creativity. UX researcher and designer Minerva von HYVE, who was invited as a guest speaker, emphasized the importance of a holistic design approach and presented methods for analyzing all the touchpoints of a customer journey. Particularly interesting was the identification of breakpoints and opportunity areas in order to create a product design that is as future-oriented as possible.
The DYADIC creation experts Stefan, Karsten and Janis then gave an impressive presentation of how AI tools can optimize creative processes: for example, how AI tools can make the work process more efficient and open up completely new possibilities in everyday film projects.
After a short break, another highlight followed: a presentation by our CEO Kai and our content expert Nicola – with inspiring recommendations for content strategies using AI. The audience also enthusiastically received the clear presentation of how to combine continuous content with creative campaigns to create a harmonious overall concept.
Finally, our guests learned from Florian Forster, a graduate in business informatics and head of the Data & Analytics practice at DEFACTO, how they can implement personalized campaigns with avatars – and how AI can be used to operationalize their customer segmentation and create simple analyses in just a few minutes.
Thank you!
Adelicious cateringfinally Catering kicked off the cozy part of the event and provided the perfect opportunity to network with other leading industry experts and decision-makers. Theevent was a huge success: A big thank you to everyonewho attended!
Creator's Talk with Stefan
For thosewhowere unable to attend, but also for guests of the live eventwho would like more input,, we have now initiated awebinar: for nextweek: On Tuesday, November 19, from 11:30 a.m. to 12:15 p.m., our Creative Director Stefan Neumaier will give insights into the content ofhis talkat the event as part of a Creator’s Talk. Find out in just under 30 minutes how AI tools are usedin creative processes for film projects – and what the most important AI tools are and howthey can benefit your work.
Be there when Stefan gives you very specific insights into how to use AI efficiently and shows you how to overcome possible challenges.
Register now to be there!
Author
Zoe Geiss
Author
Johanna Abendschein
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