HI JOHANNA!
Johanna is our expert in corporate communications, event organisation and in-house marketing. With her versatility and organisational skills, she ensures that our corporate messages are communicated effectively and our events run smoothly.
What are you most excited about at DYADIC?
At DYADIC, I'm really excited to work on creative and unconventional campaigns. It's so inspiring to develop innovative ideas with that really make an impact and stay in the minds of our target groups. I love being part of the team that's rethinking B2B marketing and designing campaigns that influence the market and ensure long-term success."
What inspires you about the B2B market?
Technical expertise, creative concepts and targeted communication are essential in the B2B market. The combination of technical expertise and emotional appeal is super exciting and helps to develop precise and effective solutions."
Why did you choose marketing?
I chose marketing because it's a mixture of business and art."
Johanna Abendschein