HELLO VIKTORIA AND ROLAND
We are pleased to welcome two new team members to DYADIC!
Viktoria starts with us as a digital storyteller. She combines video creation, journalistic know-how with social media to develop platform-optimized stories.
Roland enriches our creation as Senior Art Director. He has extensive knowledge of the conception of B2B strategies and has a perfect command of his creative tools.
To get to know them better, we asked them each a question about their passion.
Viktoria, where do you see the opportunities in digital storytelling for the B2B sector?
Digital storytelling offers B2B companies the unique opportunity to bring humanity and emotionality to complex and often abstract topics. Especially in the B2B sector, well-told stories can build a bridge – namely to the people behind the decisions.
Companies can thus not only explain their products and services, but also show what vision and values drive them. Stories about employees, challenges solved or successful partnerships with customers create an emotional connection. They give abstract topics a face and make them tangible.
In this context, social media is also a powerful but often underused tool in the B2B sector. Platforms such as LinkedIn, Instagram or even TikTok offer companies the opportunity to tell their stories authentically and achieve a broad reach. Through successful storytelling, companies can not only strengthen their image and brand, but also build trust and credibility with their target group.
There is also an often underestimated advantage of storytelling in B2B, namely positioning as an attractive employer. Through stories about employees, their work culture or innovative projects, companies can show that they are future-oriented, creative and human.
Digital storytelling in B2B therefore creates closeness and emotion, helps to stand out from the competition through creative approaches and uses social media in a targeted way to strengthen reach and image. Because those who tell stories are remembered – even in B2B.
Victoria
I see the use of AI tools in the area of image generation as a great relief in finding ideas, scaling and retouching existing images.
Motifs that previously required a great deal of retouching and composing work can be put on the right track with just a few actions Image ideas and compositions that previously seemed impossible or unaffordable are now within reach.
The only problem I see – especially in the B2B sector – is the AI’s limited view of reality, which creates errors in human anatomy, structure and the internal logic of images. As a result, generated image material can very quickly be exposed as untrustworthy.
The designer’s scrutinizing eye is indispensable at this point, as it is the controlling authority that guarantees the credibility of the visual worlds created and, in case of doubt, has to make adjustments with human sensitivity. However, AI will not be able to replace the strategic and goal-oriented mindset of designers and marketing agencies in the foreseeable future.
Therefore, in my opinion, the job description of the designer will change/expand. However, I do not see artificial intelligence replacing this profession in view of the human and creative factors that are impossible to replace.
Roland
