CORPORATE COMMUNICATIONS: Brand positioning

CHALLENGE

At any medium-sized tradeshow, you’ll encounter hundreds of brands. How can you decide which ones are relevant? Which ones are distinctively positioned? One thing is clear: B2B brands have a lifecycle. Startups do well to consolidate their brand essence after their initial growth. Established brands need to sharpen their contours due to transformations or M&As. Where’s your brand headed? Do your positioning and perceptions still match? Food for thought.

SOLUTION

Let’s create or sharpen a B2B brand that clearly stands for added value. We’ll help you define your inherent strategic positioning in the context of your corporate vision, competition, and target group expectations. Condensed into a powerful claim and a unique visual signature, CI, and corporate tonality.

BENEFIT

Don’t leave any doubt about your impact. Vivid brands perform better, recruit more successfully, and are more highly valued. We do our part to increasing your brilliance with our analytics, methodology, creativity, and implementation strength. As a result, your positioning won’t get lost in strategy work –it will come to life in each of your marketing campaigns and assets.

AT A GLANCE

RELEVANT CASES

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EXACTLY WHAT YOU’RE LOOKING FOR?

If you’re looking for branding that contains more than diagrams and a nice logo, get in touch with us. The first step toward a strong B2B brand. We’re looking forward to meeting you.