SOCIAL SELLING IN B2B
Community Management
There is a unique opportunity in the vastness of social media channels: building customized target groups and communities – exclusive reach for your sales. A strong LinkedIn community not only creates market transparency, but also makes future potential measurable. Success in social selling comes from regularly inspiring your community – with relevant content, exciting contributions and personal dialog.
Three steps to your community
Profile Fitting
We optimize your digital business card – from positioning to personal branding. Together we develop your network, for example on LinkedIn.
Goals & Expectations
We define how and for what you want to use your network. We define how and for what you want to use your network.
Community Definition
Together we work out the expectations of your target groups and stakeholders. This forms the basis for your communication and the planning of future content.
Network Expansion
Making contacts in social networks is often easier than in real life. We use targeted filters in the LinkedIn Sales Navigator to identify relevant profiles and make contact. If you are short of time, we can take on this task for you – we continuously test and optimize various communication approaches to achieve the highest possible contact rate.
Our approach
1. Networking
Proven approach to potential profiles on your behalf.
2. Followers
Invitations to new contacts to follow your company page – for more reach.
3. Newsletter-Subscribers
Invitations to new contacts to follow your company page – for more reach.
4. Corporate Influencer
Increase reach through targeted influencer campaigns from your company.
5. External Influencer
Development and collaboration with external influencers to expand your reach.
Our approach
Appreciation
Interact attentively with your target group – for example by congratulating them on special occasions.Moderation & Engagement
Increase attention by actively participating in your contacts’ contributions.Benefit & Positioning
Offer continuous added value, for example through specialist knowledge or useful tips.Groups & Content
Create additional groups to tailor content to specific needs.
RELEVANT CASES
LEARN MORE
We provide a compact insight into our areas of expertise so that you can gain an overview. If you still have any questions, please do not hesitate to contact us.