Siemens Healthineers
PRODUCT LAUNCH
UNLOCK DUAL SOURCE CT. EVERYWHERE.
UNLOCK DUAL SOURCE CT. EVERYWHERE.
STARTING POINT
Two perspectives that produce an overall picture. The dual-source technology of the new SOMATOM Pro.Pulse enables high-quality imaging. Motion blurring in the CT images is virtually eliminated through the use of two X-ray tubes and two detectors. This provides every patient with the best possible clinical diagnosis – even with a high or irregular heart rate or limited ability to hold their breath. Many of its features make the new dual-source CT scanner a smart investment for a wide range of hospitals. So it made sense to develop a launch campaign focussing on this advantage: Unlock Dual Source CT. Everywhere.
SOLUTION
A unique launch campaign was created in collaboration with star director Silvio Helbig. It centres on documentary-style stories told from different perspectives. The dual-source technology is visually represented by a split screen. A rural backdrop was chosen to pick up on the “Everywhere” idea. In addition to the emotional stories, an animated product film was created that also uses the split-screen mechanism to showcase the imaging with two X-ray tubes of the CT scanner.
RESULT
In the teaser phase shortly before the launch, the emotional stories received consistently positive feedback. They were also a central component of the virtual launch event. For this event, spectacular footage was shot on Mont Blanc with internal experts and project managers. The highlight of the launch campaign was the launch show with a sophisticated sound and light design. This was accompanied by a media-effective curtain fall in front of almost 25,000 trade fair visitors at the RSNA in Chicago, where the public was able to take a first look at the new SOMATOM Pro.Pulse.
Zwei Webseiten, die uns als MDAX-Unternehmen und führenden Hersteller hochwertig repräsentieren. Wir stehen für Qualität und Innovation – unsere Webpräsenz auch. Die guten Erfahrungen mit dem DYADIC-Team nehmen wir gern in Folgeprojekte mit.“
